The least impactful of all the core set Identities, Making News started the Fast Advance train, but it quickly moved over to NBN: The World is Yours* for the smaller deck size (increasing the chance of getting the pieces needed) and larger hand size (holding more). The Trace bonus of Making News, while thematic to the strengths of NBN, simply did not help the Fast Advance strategy.
As such, Making News rarely see’s play. Its ability can be very strong, given how many pieces of ICE and operations NBN carries that have a Trace effect, but the question is how is that Trace effect used to win the game? Too often when faced with a Trace either the corp will not boost it at all, making it (often) negligible for the runner to match, or the corp will boost it out of the runners reach, so the runner does not boost at all.
There is a strategy that has not yet been explored however. Like the Jinteki shell game, one of bluffs and posturing. When a Trace is boosted a little, but not enough that blows the runner off from being able to match it, it can be a powerful bluff or an interesting tax. What does the runner do, match and beat the trace, spending valuable credits that might be needed on the next piece of ICE or let it fire and take the punishment for it? This strategy requires traces that have an effect the runner wishes to avoid; Either effects that are immediately dangerous, or tag punishment cards in hand such as Closed Accounts.
Making News may see a resurgence with NBN Fast Advance seeing a setback. The other strengths of the faction may be explored, and if found to be competitive, Making News could certainly see a comeback.
(Written during the meta of Breaker Bay, part of the SanSan Cycle. For more reviews like it, visit wyldside.blogspot.com)