This card occasionally sees fun play in Jinteki mill decks. It will pay for itself in 1-2 turns in Palana and is a high return on investment if you can keep it alive. Causing the runner to draw more is generally undesirable for corps, but it can be forward progress in a mill deck. It synergizes well with cards that are powered by lots of runner card draw, which are mostly Jinteki (Palana, Viral Weaponization, Aiki, previously Komainu). Unfortunately, Jinteki mill decks frequently have cards which benefit from LOW runner hand sizes (Snare, Obokata, Anemone) so you'll frequently be stepping on your toes with this one. At 2 influence and $3, it's too expensive for most Jinteki decks. Also, unlike its cousin Palana Agroplex ($1 rez cost with a $5 trash cost), Personalized Portal is $3/$3 so it's quite easy to trash.
Overall it's a vastly more interesting card than Public Health Portal, and it's sad that it was wasted in a NBN that has little use for it.