Sure, this card might have the HB color. And sure, it might fit the line-up of campaigns for creepy androids. But don't be mistaken, this is a yellow card in disguise. In faction, HB would much rather combine Adonis or Eve with their beloved Breaker Bay Grid for maximum profit. But you know who will love this card? Your favorite intrusive advertising company
Yes, this card was made for Spark. Before TD, their main money making advertisements were Launch Campaign and PAD Campaign, both obviously great cards but 6 cards were not enough to tax the runner and provide reliable economy. Slotting just one Adonis and Eve would set you back 2 or 3 influence respectively, and was quite an investment. Spark likes free or cheap advertisements, to tax the runner on both their turn and the corp's turn.
But now here comes Marilyn. It immediately pays for itself, it has a respectable 2 rez vs 3 trash cost (compared to 4 - 3 for Adonis) and it only costs one influence! Not only that, when it gets trashed while installed, it will shuffle itself back, giving you an opportunity to use it again as well as fattening up R&D for when the runner goes on Medium digs. Or, of course, you can let it get trashed and recur it with Friends in High Places, another HB card for a mere 1 influence.
Watch out for Salsette Slums though.