With Medium out of the picture, Shapers are once again the kings and queens of R&D pressure, post rotation. The Maker's Eye and Indexing, Equivocation, and more obscure ones like Maya and Mirror are all cards which give them the tools they need to dig deep for those agendas. And now they have ANOTHER card to reward them for it.
At 0 credits to install, Upya gives you incredible value as you get rewarded for just accomplishing your game plan. It can essentially pay for itself within two turns of running and it forces a response from the corp unless they dont care about your extra clicks. It being only 1 MU is nice too. And because the counter gain effect isn't once per turn, you can start building up clicks at a consistent rate.
It is definitely a "win more" card, not needed in most decks, and probably best in (gimmicky) combo decks. But if I saw a runner install this as a the corp, you better bet I would sweat a bit. And install another ice in front of R&D...