This is a very strong card in Spark Agency: Worldswide Reach decks, providing yet another way of reducing the runner's credits. Since it is an upgrade it can act as a dummy agenda, and further, multiple copies of this card can be placed in a single server. With Ad Blitz the card can be brought back into play once trashed too!
Looking at the numbers, in a Spark Agency: Worldswide Reach deck the card leads to a 5-credit swing if trashed (corp +2, runner -3 assuming it is the first rezzed advertisement that turn). If left there, the swing is 3 credits (under the same assumption). But in this case the runner may have to run into this card again!
The card does well defending R&D, but is also very good in a strong remote (for instance, one with Tollbooth guarding it). Installation may force the runner to check the remote server in case there is an AstroScript Pilot Program or similar agenda in there. Multiple copies of the card in a remote are sure to annoy the runner! And at some point an actual agenda could be sneaked in...as such this offers some extra possibilities for scoring and taxing after Clot is on the table.