An interesting card. It means that you can much more securely play naked assets - throw this in an open remote, and see if it gets run. If so, no great loss. If not, trash if for the Eve/Toybox/Whatever you wanted it to be.
You can use it to protect your SanSan City Grid if you're really worried - use this instead, then SS at the start of the turn, fast advance.
The real sneaky combo is with Director Haas. Throw Tech Startup in a remote. Start of your turn, trash it for Director Haas. Now you have 4 clicks. Install Accelerated Beta Test. Triple-Advance. Score. Use the Ice to protect Director Haas. Takes a lot of the sting out of her 2 virtual agenda points if you don't have to leave her in a remote until she's helping. And scoring an Accelerated Beta Test + 1-2 Ice means that even if the Runner gets her the next turn, you've both gotten 2 points, but you spent 3 creds and netted some Ice, whereas the Runner just invested credits.
The downside, of course, is that Tech Startup is 1 credit to trash. Anything else you would have installed would either cost more to trash (Daily Business Show, Adonis Campaign, etc) or would have been safe anyway (because the Runner didn't come after it).
Overall, the ability to easily tutor assets, I think, makes this a card to consider. Add something like Hokusai Grid or Hostile Infrastructure to make it more painful and then get whatever it is you need to score!