Part of a kill package to get the runner. The mere existence of this agenda mean that a runner that goes "tag me" (meaning a total disregard to collecting tags), the corp could probably flatline the runner just by scoring this agenda.
Otherwise, it can at least give a tag. Which is why this agenda will mainly see play in NBN: Reality Plus deck. Since the tag will give 2 back to the runner, thus making it cheaper to score this agenda.
By its neutral nature, it could be used in any faction, but I expect to see it mainly in Weyland and NBN.
The quote and the art synergize together to let you intuitively understand what the card is about. Nice.