So FF wanted to include a neutral 3/1 agenda in the new core set, which is probably a reasonable goal given that Core Set 1.0 HB was forced to have 1 more agenda point than it needed, which was poor game design. In general having an extra 1 pointer just gives new players more flexibility, which is probably the point.
There were 4 agendas they could have chosen from, assuming they didn't want to design a new card: Veterans Program, Profiteering, Chronos Project and False Lead (original page with reviews).
Veterans Program is too niche, and 2.0 includes Elizabeth Mills anyway.
Profiteering I would have preferred to False Lead. I think new corp players would have liked to have the credits trading that for essentially giving the runner 3 credits every turn thereafter. Until Lizzy comes along anyway. Certainly it's not overpowered, but FF decided False Lead was preferable.
Chronos Project would have been my pick for sure, but was probably excluded due to FF considering it OP going forward. I suspect they want the runner's heap to be more involved in the game and don't want the corp to have a blanket way of removing it from the game. Shame though, I'll miss it.
So that leaves us with False Lead. The card that won out. The original page gives a list of possible uses. In core set the best use would be in HB to stop the runner from clicking through to score even more points, but I still think that's a niche case for 3/1.
Beyond core set there are better 3/1 agendas for this to be in any way relevant. I guess FF though this was the only option for this slot in the set, and they are probably right, but for players new and old it's mostly irrelevant. For new players, only include it if you need the 1 point to make the minimal agenda points for a valid deck, and buy a datapack with better agendas as soon as you can.