From my experience, play a broke 0-link Runner, and this card is pretty obnoxious. Well, playing a broke Runner is maybe not a good idea.
Now, in the current meta (summer 2016, beginning of Flashpoint cycle for the record), from Runner standpoint many game are more "how can I avoid tag" than "how can I get into that server." NBN: Controlling the Message, Hard-Hitting News, Zealous Judge are brand new and very effective, Midseason Replacements is not rotated out yet, Data Raven and Snare! are still popular. On the other side of the board, tags are a concern, so expect Sports Hopper for link, Networking and even Forger to get rid of tags.
So for Corps, there are better way to tag : make them rain and/or use high trace strength. And for Runner, they tend to have good answer for a tag from a 2-strength trace they can see coming.
At least, you may want to use it as a Current, but in-faction Targeted Marketing is more popular. That said, NBN: Making News likes to trace left, right, up and down, and for this ID, Manhunt is arguably still a good choice.