For me this is one of the most elegantly designed cards in Netrunner. It's fun to play with and against because of the bluffing aspect, has great versatility and has just the right power level.
It also makes 5/3 agendas in glaciers much more viable in my opinion. Baiting the runner into runs into your four ICE deep server will probably never get old. And if your bait fails then you get to make some money, which most traps can't. Open on the field it can mask some of your money and also bait the runner into runs which you can punish them for.
Love it, love it, love it. Put it in your HB deck.