Take your first turn...before actually taking your first turn. The power to lay down ICE free of clicks is EXTREMELY powerful...provided that you can afford the rez (not too much) later.
As a result of laying down ICE, you get to draw into your deck some more, and poke ahead for more potential econ, that agenda-saving Jackson Howard, or, indeed, a quick 3/2 that'll leave the runner with rising blood pressure.
12 Influence at your disposal (or lack thereof). There isn't very much (if any) room here for chicanery of any kind. You have to money up, and do it FAST. If you're lucky, you can afford to throw in 1 or 2 Biotics in for FA.
Its ID is great, but you have to really go to great lengths in deckbuilding to get a good ICE density without overloading. The same goes for Agenda density. It's a real pain in the ass (with any corp, really)...especially here.
This is my favorite corp idenity, and I can't wait for the next NEXT ICE to come out (the sentry). Right now, sadly, it's a pretty weak corporation to play. I've seen versions with Eliza's Toybox that do well when all the stars align...but overall, it's nothing when compared to Blue Sun or Jinteki: RP.