Binder fodder no longer!
This card is pretty good tech to counter Hard-Hitting News, especially out of SYNC. You're looking at 4 to clear all tags and buy back the card as opposed to 8-12. As an added bonus, the tags gained from Controlling the Message are also cheaper, though only 1 instead of 2. All-in-all it isn't a bad meta call in some cases.
One thing we have to ask ourselves, though, is why this card over Paper Tripping? It seems at first glance that you'll spend the same 4 and get 3's to actually do something with your turn. And it isn't like it being Priority really matters all that much if you'd have spent all turn clearing tags anyway.
Well, the reasons you'd want to run this card over Paper Tripping are: 1) It costs only a single Influence instead of two, 2) It can counter multiple copies of Hard-Hitting News as long as you buy it back, and 3) You can use Same Old Thing to play this after taking a tag from another source and buy it back to your hand if necessary.