Obvious comparisons to the aging PAD Campaign, which cost 1 more to rez but pays off immediately. Similarly there is probably a lot of math homework on whether Marilyn Campaign pays off better, or the old Adonis Campaign, and where the breakpoints are.
But to me where Vig shines is when the runner is poor, or you're sitting Vig behind a couple pieces of ice waiting for an agenda to come up that you can drop in and try to score, or you make Vig so snowbally that the runner HAS to deal with it, at great personal expense to themselves (which I found to be around 3-4 advancement tokens) and if they can't you have a runaway gravy train. And until rezzed an advanced Ubiquitous Vig can somewhat be used as bait (obviously).
Otherwise this card seems tailor made for Pravdivost Consulting: Political Solutions. Depending on the board state you might not have any cool ice to advance, and can just throw a token onto Vig and reap the benefit next turn. Again, very easy to grow the card from a "eh I should trash that" to "I have to run that server right now". At some point (when you're getting a free Hedge Fund a turn) it's almost worth being gimmicky and putting an upgrade into the same server (would be funny beside a Manegarm Skunkworks or even a Prisec or a La Costa Grid haha).
Of course Pinhole Threading puts a stop to a lot of the fun, as that card tends to.