Agenda: Initiative • Adv: 4 • Score: 2

All assets gain advertisement.

"Nobody ever lost a dollar by underestimating the taste of the public." -Phineas Taylor Barnum
NBN • Tiffany Turrill • Data and Destiny 6
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Rulings

No rulings yet for this card.

Reviews

This is one of the few cards which I'm comfortable with calling "Completely Unplayable until FFG prints some serious support."

There's currently only two cards which interact with advertisements besides this: Ad Blitz, and Spark Agency. Spark's ability is strongest in the early game, when you can really gimp the runner's start before they have a decent econ engine going. Obviously, you aren't going to have this agenda scored early on, so almost all of your assets are going to be advertisements anyway (except Jackson). So this is mostly irrelevant in Spark, since there's no point in giving your advertisements "advertisement".

Ad Blitz is marginally more promising, until you realize that you run into the same problem. If you're using Ad Blitz, your assets are all probably advertisements anyway. If they aren't, then you have to score this agenda to actually use Ad Blitz.

Speaking of which, it's not like NBN lacks access to good 4/2 Agendas, and those are considered situational, because they're just so hard to score in almost all NBN decks. So until FFG prints a card that says something like "sub: Deal 2 net damage for each rezzed advertisement" this isn't even a fun card in dumb janky decks. It's a shame too, this is just about the only stinker in an otherwise fantastic set.

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This card has some (janky) potential in Spark Agency: Worldswide Reach to tax a few extra credits and as a combo with Ad Blitz to recur any asset from archives.

Recurring econ assets alone may not be enough to really make Ad Blitz worth a card slot, given how expensive it can be to rez all of the cards being installed, but recurring some 0-rez cost assets may be more interesting. Some targets I have used:
Jackson Howard
Reversed Accounts
Early Premiere
Tech Startup

Of these cards, Jackson and Reversed Accounts have done the best job of baiting runs that waste the runner's clicks and credits. For bonus jank points pull back a few Special Offers to defend your recurred assets, but that has nothing to do with this card, it's just fun.

Early Premier is not a very exciting card, given its limited window to activate its ability, but it is support to score a 4-2 as a never-advance card, which does combo with this agenda. In practice, it is very difficult to pull off.

Once scored, having the option to rez 0-cost assets to tax the runner is a nice little bonus that can throw off some run math. It may no seem like much, but rezzing J-Ho to tax the runner is a nice way to extend Spark's ID ability.

In conclusion, there is some limited use for this card in janky Spark Agency decks that use some low-rez-cost non-advertisement assets that make Ad Blitz worth playing. It is a large combo that is difficult to use, but if the corp needs to pull back some econ assets anyways, grabbing some extra bait could help. Outside of this combo I don't see any use for this agenda.

One particularly janky thing you could do with this scored is rez your ambush assets (Snare, News Team, Shi.Kyu, etc), make the runner lose money and use them to protect SanSans until you get agendas in hand... —
I've been considering a horizontal NEH deck, probably Team Turtles with traps and Early Premier to never-advance some 4-2's. I like the way you think, bringing those traps back for 'Snare part 2: the Revenge' sounds like a lot of fun, and gives SanSan City Grid a chance in the deck —
For some serious jank: have assets in the bin; score this; ad blitz, starting with Turtlebacks and/or Alyx T4LB0T... for the lulz? —
This card is actually halfway playable imo with the use of EoI to swap a breaking news (or other agenda as needed). Been able to pull off the swap a few times and run some funny spark-tag decks with DRT and the like. Not competitive, certainly, but I think it's playable in casual. —