For possibly the first time in Netrunner's history, HB's cards for following up on brain damage actually look kinda decent. At 2+ brain damage, Ontological Dependence is an easy score and you now have in-faction tagging (Distributed Tracing) which can set up a usually fatal End of the Line. You now have much better options for cerebral destruction than ever before. This ID does not look to be one of them.
We've seen terrible marketing from HB before*, but if you think people are coming to live in bone-crushingly pressurized waters in the freezing depths off Siberia for "safety", search your heart and get somebody better to write the ads. And, also, you probably want something safer than the runner losing ~2.5 clicks and ~5 credits over the course of the game. This will inconvenience ~2-3 agenda steals with no impact whatsoever on the game-winning steal. Although, it does make Hangeki far more intrusive than it ever was in Jinteki. (Hangeki allows you to push a runner to access an agenda at a time when they have no spare clicks, which is of particular interest to Thule).
*EVE CAMPAIGN 1.0: "We hear metal corpses are in this year."
EVE CAMPAIGN 2.0: "This time, you'll swear we've seen a woman before."
EVE CAMPAIGN 3.0: "Love in a bedroom / or in the alley / You'll learn to love / the uncanny valley".