For possibly the first time in Netrunner's history, HB's cards for following up on brain damage actually look kinda decent. At 2+ brain damage, Ontological Dependence is an easy score and you now have in-faction tagging (Distributed Tracing) which can set up a usually fatal End of the Line. You now have much better options for proactively and reactively inflicting brain damage than ever before. This ID does not look to be one of them.
We've seen terrible marketing from HB before*, but if you think people are coming to live in bone-crushingly pressurized waters in the freezing depths off Siberia for "safety", search your heart and get somebody better to write the ads. And, also, you probably want something safer than the runner losing ~2.5 clicks and ~5 credits over the course of the game. This will inconvenience 2-3 agenda steals with no impact whatsoever on the game-winning steal.
*EVE CAMPAIGN 1.0: "We hear metal corpses are in this year."
EVE CAMPAIGN 2.0: "This time, we splurged on a droid designer who's seen a woman before."
EVE CAMPAIGN 3.0: "What you want, we've got! 60% fewer wires sticking out."