This asset is great for baiting runs because the asset is still useful if they don't take the bait. A fully stacked install-advance-advance/runner turn/advance-advance-trigger will net you 12 credits profit for 6 clicks and one card.
The downside is that you might find yourself wishing you scored an agenda in that window instead, so you really want to be able to convert those credits into a scoring window (with Ash, SanSans) or taxing ice installs the turn after.
If they succeed in running and trashing it, make sure the run was more taxing for them than for you too.
Requires more investment than Melange Mining Corp but can net more profit the turn after installation (barring Biotic Labour installs).
If you have a Trick of Light to spare and would rather have money than an FA-ed agenda (because things are going rough) Weyland can pump this card up in a pinch.
Mushin No Shinning is also and option in shell Jinteki, creating a potential 21 credit net profit after 2 turns (although these decks are typically operated on the cheap).