This card wins my "I didn't think it would be as good as it is" award.
I was seriously underwhelmed when this card was spoiled, but having played with it a bit, I find myself really liking it a lot.
It punishes NBN a lot. (Which fits, since it came out in NBN's deluxe expansion.) Tollbooth is a fantastic ice specifically because it can be counted on to generally cost the runner around 7 to break, even with a good breaker. Dropping that to 4 is huge. And not just Toll Booth! Data Raven loses a lot of its sting. Pop-up Window suddenly stops making money. Turnpike no longer has its tax.
The active ability is less likely to be useful to runners who aren't using Apex's tools, although it's a good alternate use for anyone running Aesop's Pawnshop or Chop Bot 3000, if the corp doesn't seem to have any Toll Booths.