Most of us think of the defensive side of her ability.

But think of it's offensive possibilities as well!

Maya is neither the only, nor the best option to use Jesminder's ability: Rachel Beckman and Joshua B. will turn her into a 5 click runner without any drawback.

*Edit: as noted in the comments, it doesn't work with Joshua B.. But I guess it goes well with Security Nexus cancelling effectively it's main drawback.

If the runner encounter it 3 times or less, Wall of Static is a better choice. So, obviously, you'll want this one where the runner will run (very) often.

It can be viable protecting archive against any deck with Datasucker or on centrals in Jinteki: Replicating Perfection, but not on periphery since the runner will just bounce on the ERT routine (after Pup or Komainu maybe?)

Personally, I use it in Jinteki: Replicating Perfection to protect my economy assets (Sundew, Mental Health Clinic, PAD Campaign and Melange Mining Corp.). Every time the runner runs it to trash my Sundew (and you know he will) it's become more and more expansive.

Why would the corp play a card that benefit the runner? Oh yeah, that corp is Jinteki.

The card is great for economy! You make the same profit than Restructure, but need 7 less to do so.

But, on the downside, it gives 3 to the runner. But is it really a downside? Not if you want the runner to successfully runs and access your servers.

It goes well with Neural EMP, Fetal AI. Punitive Counterstrike, Midseason Replacements, SEA Source, and any traps.

If Jinteki (or any corp) plays this card, it’s not out of generosity, it wants you to run and access.

Since you have to forfeit an agenda, you must have a pretty solid reason to play this card.

Therefore, I see 3 main uses for it:

1) To get rid of useless or harmful agenda like Shi.Kyū and Domestic Sleepers. Is the Bad Pub worth more than the 9 from Data Dealer? Probably. If you run every turn and can play it early it’s way better than data dealer. Both cost 2 influence, so for Shapers it’s a matter of choice: criminals have other reason to choose Frame Job over Data Dealer.

2) To give Bad publicity to the corp. If the recurring credit every run is doesn’t worth the forfeit of agenda point, the bad pub might have other more desirable effects. Allowing Itinerant Protesters and Raymond Flint? Maybe. Blackmail? OH YEAH! By sacrificing 1 point you can blackmail into remote and score 2 or 3 point: totally worth it!

3) With Iain Stirling: Retired Spook, it’s a good way to stay behind in the agenda count and still get the 2 credits per turn.

Since Honor and profit, Frame Job a M.V.P. in my Iain Stirling deck. I sacrifice a one-pointer, get my 2 per turn, plus 1 per run and it allows me to blackmail into remote to score other agenda. Sometime it worth sacrificing an agenda to get better result over time: and Frame Job is the best card for that.

I've always saw this card as a corner-case until very recently. In fact, in a recent draft match it became my M.V.P. Cheap to install and to use: it can shine in the early game.

It' important to understand that it's not a Killer and should not be considered as one.

It breaks only 21 of the 46 sentries (after order and chaos) and is useless against non-tracer sentries like Archer, Fenris, Komainu, Grim, etc. But, against sentry-tracer, it's generally cheaper to use than Ninja and Alias. And compared to Garrote, it cost 5 less to install and need only . Since Killers are so expensive to use, adding Gingerbread to your deck is a good way to decrease the cost to break some of the sentries, but you'll still need a better killer in addition to gingerbread (probably Faerie).

In addition, it can also be use for some code-gates: Checkpoint, Salvage, Viktor 2.0 and Viper.

So the question is: does breaking tracer ICEs for 1 or 2 less worth the deck space and the ? Maybe, depending of your meta. And if you chose to add it to your deck, it's probably better as a one-of.